THE PLEASE BRAND WAS BORN IN 1993, WHEN THE ENTREPRENEURS EMILIA GIBERTI AND ADRIANO AERE, ALREADY PIONEERS IN THE ITALIAN PANORAMA WITH THE IMPERIAL BRAND, FELT THE NEED TO CREATE A NEW CUTTING-EDGE LINE DEDICATED TO METROPOLITAN, SOPHISTICATED AND INDEPENDENT WOMEN. THE BRAND OFFERS DYNAMIC AND EVERYDAY COLLECTIONS, WHERE ITALIAN QUALITY MEETS CONSTANT RESEARCH IN STYLE AND INNOVATION: MATERIALS, MODELS, WASHES ALWAYS IN LINE WITH THE NEEDS OF CONTEMPORARY FASHION.